About Us

About Us

Shruti by Shri Badri Saraff is a distinguished diamond jewellery brand that represents the perfect harmony of heritage, craftsmanship, and modern luxury. With a legacy of over 110 years in fine jewellery craftsmanship, the brand carries forward a tradition of trust, precision, and timeless design. Established in 2022 and based in Lucknow, we specialize in creating exquisite diamond and gold jewellery that celebrates elegance in every form.

Our collections feature internationally certified natural and lab-grown diamonds, paired with BIS-approved, HUID hallmarked gold, ensuring the highest standards of quality and authenticity. Each piece is thoughtfully designed by a PhD scholar and IGI-certified jewellery designer, blending global design sensibilities with intricate Indian artistry.

From solitaire engagement rings and cocktail diamond rings to layered diamond sets and lightweight office-wear jewellery, our creations are crafted to suit every occasion and lifestyle. We believe jewellery is more than an ornament—it is an emotion, a memory, and a reflection of one’s individuality.

Our Story

Shruti by Shri Badri Saraff is a premium diamond and gold jewellery brand that combines timeless craftsmanship, modern design, and trust. Founded in 2022 in Lucknow, we bring a legacy of over 110 years of fine jewellery expertise to every creation.

Designed by IGI-certified jewellery designers and PhD scholars, our collections feature solitaire engagement rings, cocktail diamond rings, layered sets, and lightweight office-wear jewellery, all crafted from BIS-approved, HUID hallmarked gold and internationally certified diamonds.

We are committed to customer satisfaction, offering 100% jewellery exchange, lifetime maintenance, and buy-back benefits on diamonds. Every piece reflects elegance, luxury, and personal style, making your jewellery as precious as you.

Why Choose Us

Discover why Shruti by Shri Badri Saraff is the trusted choice for premium diamond and gold jewellery.

Expert Jewellery Designers

Our pieces are crafted by IGI-certified jewellery designers with years of experience and global expertise, ensuring every creation is precise, elegant, and timeless.

Certified Diamonds & Hallmarked Gold

We offer internationally certified diamonds and BIS-approved, HUID hallmarked gold, guaranteeing authenticity, quality, and peace of mind with every purchase.

Legacy of Craftsmanship

With over 110 years of jewellery expertise from the Badri Saraf family legacy, our designs combine tradition with modern luxury.

Exclusive & Affordable Luxury

Our collections are designed to be luxury yet accessible, catering to every occasion—from weddings and festivals to office wear and gifting.

What Clients Say

"Exclusive and affordable certified jewellery. I am thrilled to make my purchases from Dr. Shruti, who is an expert in jewellery designing. Every piece reflects elegance and quality."

Pratham Sethi

"Shruti has one of the best product lines. We purchase jewellery on all occasions from her store and always enjoy the amazing offers and quality."

Neha Kapoor

"I loved the attention to detail in every piece. From office wear to festive jewellery, Shruti by Shri Badri Saraff delivers perfection every time."

Ritika Sharma

Frequently Asked Questions

Yes! All our diamonds are internationally certified (IGI), ensuring authenticity, quality, and global recognition.